Work

Customer Relationship Management: from Strategy to Implementation

Year: 2006

Type: article

Source: Journal of Marketing Management

DOI: 10.1362/026725706776022272

Authors: Adrian Payne, Pennie Frow

Institution: Cranfield University

Language: English

Topic: Corporate Governance and Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2089797965

FWCI: 37.56

Cites: 64

Cited by: 365

Related to: 10