Work

Applying Principles of Creativity Management to Marketing Research Efforts in High-Technology Markets

Year: 1999

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/s0019-8501(98)00042-x

Author: Lexis F Higgins

Language: English

Topic: Competitive and Knowledge Intelligence

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2089805495

FWCI:

Cites: 64

Cited by: 23

Related to: 10