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Exploring Entrepreneurial Cognition in Franchisees: A Knowledge–Structure Approach

Year: 2011

Type: article

Abstract: Franchisees participate in new business creation uniquely, because, in many respects, the development of their ventures is under the direction of franchisors. In this study, using entrepreneurial scripts, we compare the extent to which franchisee venturing is similar to and/or distinct from individual–based entrepreneurship in nonfranchise new ventures. We therefore examined the entrepreneurial scripts of individuals in a purposeful sample of 54 franchisees compared to two counterpart groups: 54 independent entrepreneurs and 94 managers (neither franchisee nor entrepreneur). Using MANCOVA and follow–up tests we find that franchisees are less like entrepreneurs and more similar to nonentrepreneur managers.

Source: Entrepreneurship Theory and Practice

DOI: 10.1111/j.1540-6520.2011.00467.x

Authors: Kristie W. Seawright, Isaac H. Smith, Ronald K. Mitchell, Richard McClendon

Institutions: Brigham Young University, University of Utah, Texas Tech University

Language: English

Topic: Entrepreneurship Studies and Influences

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2089853292

FWCI: 4.066

Cites: 97

Cited by: 36

Related to: 10