Work

An appraisal of the use of student subjects in marketing research

Year: 1986

Type: article

Study design: Observational Study

Source: Journal of Business Research

DOI: 10.1016/0148-2963(86)90024-x

Authors: John J. Burnett, Patrick M. Dune

Institutions: Texas A&M University, Texas Tech University

Language: English

Topic: Survey Methodology and Nonresponse

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W2089856841

FWCI: 7.02

Cites: 27

Cited by: 137

Related to: 10