Work

Exploring the relationship between marketing and operations: Neural network analysis of marketing decision impacts on delivery performance

Year: 2014

Type: article

Source: International Journal of Production Economics

DOI: 10.1016/j.ijpe.2014.02.020

Authors: Alex Marques, Daniel Pacheco Lacerda, Luís Felipe Riehs Camargo, Rafael Teixeira

Institution: Universidade do Vale do Rio dos Sinos

Language: English

Topic: Quality and Supply Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2089870784

FWCI: 9.613

Cites: 36

Cited by: 48

Related to: 10