Work

Market segmentation based on age and attitude toward the past: Concepts, methods, and findings concerning nostalgic influences on customer tastes

Year: 1996

Type: article

Source: Journal of Business Research

DOI: 10.1016/0148-2963(96)00023-9

Authors: Morris B. Holbrook, Robert M. Schindler

Institutions: Columbia University, Rutgers, The State University of New Jersey

Language: English

Topic: Nostalgia and Consumer Behavior

Subfield: Social Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2089936895

FWCI: 0.728

Cites: 48

Cited by: 208

Related to: 10