Work

Case study: evidence of a strategic marketing paradigm in a growing SME

Year: 1998

Type: article

Source: Journal of Marketing Practice Applied Marketing Science

DOI: 10.1108/eum0000000004493

Author: Roy McLarty

Language: English

Topic: Business Strategies and Innovation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W2090053141

FWCI: 3.004

Cites: 28

Cited by: 34

Related to: 10