Work

Human resource management's role in internal branding: an opportunity for cross‐functional brand message synergy

Year: 2005

Type: article

Study design: Observational Study

Source: Journal of Product & Brand Management

DOI: 10.1108/10610420510601030

Authors: Timothy W. Aurand, Linda Gorchels, Terrence R. Bishop

Institutions: Northern Illinois University, University of Wisconsin–Madison

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2090172016

FWCI: 21.71

Cites: 19

Cited by: 267

Related to: 10