Work

The Portrayal of Older Americans in Television Commercials

Year: 1987

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.1987.10673060

Authors: Linda E. Swayne, Alan J. Greco

Language: English

Topic: Media, Gender, and Advertising

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2090573005

FWCI: 3.041

Cites: 32

Cited by: 114

Related to: 10