Work

Names versus faces: examining spokesperson-based congruency effects in advertising

Year: 2015

Type: article

Source: European Journal of Marketing

DOI: 10.1108/ejm-10-2013-0579

Authors: Jasmina Ilicic, Stacey M Baxter, Alicia Kulczynski

Institutions: The University of Adelaide, University of Newcastle Australia

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2090740323

FWCI: 7.455

Cites: 60

Cited by: 26

Related to: 10