Work

Strategic Role of Retailer Bundling in a Distribution Channel

Year: 2014

Type: article

Source: Journal of Retailing

DOI: 10.1016/j.jretai.2014.10.005

Authors: Qingning Cao, Xianjun Geng, Jun Zhang

Institutions: Vanderbilt University, The University of Texas at Dallas, Renmin University of China

Language: English

Topic: Supply Chain and Inventory Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2091246967

FWCI: 7.387

Cites: 66

Cited by: 61

Related to: 10