Work

Standardisation, centralisation and marketing in multinational companies

Year: 1996

Type: article

Source: International Business Review

DOI: 10.1016/0969-5931(96)00020-0

Authors: P.G. Quester, J. Conduit

Institution: The University of Adelaide

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2091249992

FWCI: 3.842

Cites: 49

Cited by: 42

Related to: 10