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The Italian Response to the Growing U.S. Wine Demand

Year: 1984

Type: article

Abstract: Americans are learning more about wines and consuming them in increasingly greater quantities. Italian wines have experienced a tremendous growth in their share of the U. S. market during the last decade. This article analyzes the marketing and success of the wines of Italy with the American consumer.

Source: Florida International University Digital Commons (Florida International University)

Author: Molly J. Dahm

Language: English

Topic: Wine Industry and Tourism

Subfield: Tourism, Leisure and Hospitality Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W209133112

FWCI:

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