Work

Reverse auctions for relationship marketers

Year: 2004

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2004.07.013

Authors: Shawn P. Daly, Prithwiraj Nath

Institution: Tiffin University

Language: English

Topic: Auction Theory and Applications

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2091491845

FWCI: 7.39

Cites: 39

Cited by: 72

Related to: 10