Work

Vertical Cooperative Advertising and Pricing Decisions in a Manufacturer-Retailer Supply Chain: A Game-Theoretic Approach

Year: 2014

Type: book-chapter

Source: Contributions to management science

DOI: 10.1007/978-3-319-11626-6_4

Author: Gerhard Aust

Institution: Technische Universität Dresden

Language: English

Topic: Supply Chain and Inventory Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2091500541

FWCI: 79.46

Cites: 37

Cited by: 126

Related to: 10