Work

Customer analysis for strategy development in industrial markets

Year: 1983

Type: article

Source: Strategic Management Journal

DOI: 10.1002/smj.4250040407

Authors: N. C. G. Campbell, M. T. Cunningham

Institution: University of Manchester

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2091589136

FWCI: 3.649

Cites: 14

Cited by: 184

Related to: 10