The fit between product market strategy and business model: implications for firm performance
Year: 2007
Type: article
Abstract: We examine the fit between a firm's product market strategy and its business model. We develop a formal model in order to analyze the contingent effects of product market strategy and business model choices on firm performance. We investigate a unique, manually collected dataset, and find that novelty‐centered business models—coupled with product market strategies that emphasize differentiation, cost leadership, or early market entry—can enhance firm performance. Our data suggest that business model and product market strategy are complements, not substitutes. Copyright © 2007 John Wiley & Sons, Ltd.
Source: Strategic Management Journal
DOI: 10.1002/smj.642
Authors: Christoph Zott, Raphael Amit
Institutions: INSEAD, University of Pennsylvania
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2091683391