Work

Searching for Excellence in Marketing Education: The Relationship between Service Quality and Three Outcome Variables

Year: 1991

Type: article

Abstract: This study examines the influence of perceived service quality of the M.B.A. programs of two institutions on the recommendation, donation, and identification behaviors of graduate students and current alumni. Research and educational implications for the development of more effective marketing graduate business programs are explored.

Source: Journal of Marketing Education

DOI: 10.1177/027347539101300106

Authors: Jeff Allen, Duane Davis

Institution: University of Central Florida

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: green

OpenAlex ID: W2091970349

FWCI:

Cites: 41

Cited by: 39

Related to: 10