Work

Effects of issue‐image strategies, attack and support appeals, music, and visual content in political commercials

Year: 1991

Type: article

Source: Journal of Broadcasting & Electronic Media

DOI: 10.1080/08838159109364141

Authors: Esther Thorson, William G. Christ, Clarke Caywood

Institutions: University of Wisconsin–Madison, Trinity University, Northwestern University, Northwestern University

Language: English

Topic: Electoral Systems and Political Participation

Subfield: Political Science and International Relations

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2092589899

FWCI: 15.86

Cites: 38

Cited by: 84

Related to: 10