Work

The rise and fall of the Latin Square in marketing:a cautionary tale

Year: 2005

Type: article

Source: European Journal of Marketing

DOI: 10.1108/03090560510581809

Author: Robert P. Hamlin

Institution: University of Otago

Language: English

Topic: Optimal Experimental Design Methods

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2092706648

FWCI:

Cites: 39

Cited by: 22

Related to: 10