Work

Diffusion of New Products: Empirical Generalizations and Managerial Uses

Year: 1995

Type: article

Source: Marketing Science

DOI: 10.1287/mksc.14.3.g79

Authors: Vijay Mahajan, Eitan Muller, Frank M. Bass

Institutions: The University of Texas at Austin, Tel Aviv University, The University of Texas at Dallas

Language: English

Topic: Innovation Diffusion and Forecasting

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2092923369

FWCI: 4.792

Cites: 17

Cited by: 385

Related to: 10