Performance implications of customer-linking capabilities: Examining the complementary role of customer orientation and CRM technology
Year: 2009
Type: article
Source: Journal of Business Research
Authors: Adam Rapp, Kevin J. Trainor, Raj Agnihotri
Institutions: Clemson University, Canisius College, Towson University
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2093092925
