Work

Some History of the TIMS/INFORMS College on Marketing as Related to the Development of Marketing Science

Year: 2001

Type: article

Source: Marketing Science

DOI: 10.1287/mksc.20.4.360.9754

Author: Frank M. Bass

Institution: The University of Texas at Dallas

Language: English

Topic: Management and Marketing Education

Subfield: Education

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2093115173

FWCI: 5.821

Cites: 6

Cited by: 5

Related to: 10