OpenAlex | A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer–retailer supply chains

A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer–retailer supply chains

Work

Year: 2010

Type: article

Source: European Journal of Operational Research

Authors Mir Mehdi Seyedesfahani, Maryam Biazaran, Mohsen Gharakhani

Institutions Amirkabir University of Technology, Iran University of Science and Technology

Cites: 46

Cited by: 218

Related to: 10

FWCI: 13

Citation percentile (by year/subfield): 97.8

Topic: Supply Chain and Inventory Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed