Year: 2014
Type: article
Abstract: There is a growing desire of institutions to communicate through events as a way to directly access the audience, in a model that includes communication skills, marketing and event management. Joining these techniques is therefore a very current exercise for a live communication. In this paper we report a discussion of the use of current technology as a tool for the live communication, as long as it use in all phases of an event: preparation, event itself and post-event.
Source: Historia y Comunicación Social
Author: Alfredo A. Rodríguez Gómez
Institution: Camilo José Cela University
Language: Spanish
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2093301609