Year: 2010
Type: article
Abstract: Purpose The purpose of this paper is to develop a framework that explains how new product development and supply chain variables are related to one another and how they affect performance. Design/methodology/approach The insights from literature and an exploratory case study are combined to develop an alignment framework, which is then tested using a multiple case study design. Findings Variety, modularity, and innovativeness are the product features that are taken into account when studying alignment. From the supply chain viewpoint, configuration, collaboration, and coordination complexities are the variables that matter. Innovativeness is found to have a stronger effect than variety on supply chain complexity. In addition, there is evidence that matching product features with supply chains improves performance. Originality/value The paper provides empirical support to the relationships among the variables within the alignment framework. There is evidence that product innovativeness, a variable so far neglected in the alignment literature, can have a critical impact on the supply chain. Furthermore, supply chain complexity must be adequately adapted, depending on the product features.
Institutions: Politecnico di Milano, Hamburg University of Technology
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2093379548