Work

Metatheory and Consumer Research

Year: 1974

Type: article

Source: Journal of Marketing

DOI: 10.2307/1250410

Authors: Beverlee B. Anderson, Gerald Zaltman, Christian R. A. Pinson, Reinhard Angelmar

Language: English

Topic: Consumer Behavior and Market Dynamics

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2093469713

FWCI: 21.63

Cites:

Cited by: 196

Related to: 10