Work

The impact of product placement on TV-induced tourism: Korean TV dramas and Taiwanese viewers

Year: 2010

Type: article

Study design: Observational Study

Source: Tourism Management

DOI: 10.1016/j.tourman.2010.06.020

Authors: Hung Jen Su, Yu-An Huang, Glen Brodowsky, Hyun Jeong Kim

Institutions: National Chung Cheng University, National Chi Nan University, California State University, San Marcos, Washington State University

Language: English

Topic: Diverse Aspects of Tourism Research

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2093487897

FWCI: 14.55

Cites: 118

Cited by: 140

Related to: 10