Work

Franchising in global markets: towards a conceptual framework

Year: 2002

Type: article

Source: International Marketing Review

DOI: 10.1108/02651330210445301

Authors: C.M. Sashi, Devi Prasad Karuppur

Institutions: Florida Atlantic University, McKinsey & Company (United States)

Language: English

Topic: Franchising Strategies and Performance

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2093576897

FWCI: 1.356

Cites: 60

Cited by: 122

Related to: 10