Memory and Attentional Factors in Consumer Choice: Concepts and Research Methods
Year: 1982
Type: article
Source: Journal of Consumer Research
DOI: 10.1086/208893
Authors: John G. Lynch, Jr., Thomas K. Srull
Institution: University of Florida
Language: English
Subfield: General Decision Sciences
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2093623550