Work

A meta-analysis of gender roles in advertising

Year: 2009

Type: review

Study designs: Systematic Review, Meta-Analysis

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-009-0181-x

Author: Martin Eisend

Institution: European University Viadrina

Language: English

Topic: Media, Gender, and Advertising

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

SDGs: Gender equality, Reduced inequalities

Open Access status: closed

OpenAlex ID: W2093796250

FWCI: 2.154

Cites: 104

Cited by: 527

Related to: 9