Work

The Role of the Appellation in Wine Marketing — Does the New Zealand Wine Industry Know What It's Getting?

Year: 1997

Type: article

Study design: Observational Study

Source: International Journal of Wine Marketing

DOI: 10.1108/eb008670

Authors: Robert P. Hamlin, Victoria Watson

Institutions: University of Otago, Lotto New Zealand

Language: English

Topic: Wine Industry and Tourism

Subfield: Tourism, Leisure and Hospitality Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2094069403

FWCI:

Cites: 15

Cited by: 4

Related to: 10