Understanding the “Social Gifts” of Drinking Rituals: An Alternative Framework for PSA Developers
Year: 1999
Type: article
Source: Journal of Advertising
Authors: Debbie Treise, Joyce M. Wolburg, Cele C. Otnes
Institutions: University of Florida, Marquette University
Language: English
Topic: Media Influence and Health
Subfield: Literature and Literary Theory
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2094325751