Work

An Exploratory Investigation of Organizational Antecedents to New Product Success

Year: 1997

Type: article

Study design: Observational Study

Source: Journal of Marketing Research

DOI: 10.1177/002224379703400109

Authors: Doug Ayers, Robert Dahlstrom, Steven J. Skinner

Institutions: Northern Illinois University, University of Kentucky

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2094499302

FWCI: 25.38

Cites: 45

Cited by: 223

Related to: 10