Market Entry Strategies in Emerging Markets: An Institutional Study in the BRIC Countries
Year: 2013
Type: article
DOI: 10.1002/tie.21541
Authors: Dirk Holtbrügge, Anastasia Baron
Institution: Friedrich-Alexander-Universität Erlangen-Nürnberg
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2094575221