Work

Pricing superheroes: How a confident sales team can influence firm performance

Year: 2015

Type: article

Study design: Observational Study

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2015.02.003

Author: Stephan M. Liozu

Institution: Case Western Reserve University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2094665201

FWCI: 6.628

Cites: 131

Cited by: 34

Related to: 10