Effectiveness of retail joint promotions under different channel structures
Work
Year: 2010
Type: article
Author Salma Karray
Institution University of Ontario Institute of Technology
Cites: 22
Cited by: 40
Related to: 10
FWCI: 2.322
Citation percentile (by year/subfield): 95.56
Subfield: Management Information Systems
Domain: Social Sciences
Open Access status: closed