Work

The Dimensions of Industrial New Product Success and Failure

Year: 1979

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224297904300310

Author: R.G. Cooper

Institution: McGill University

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2094914926

FWCI: 35.29

Cites: 15

Cited by: 1,138

Related to: 10