Work

Contemporary marketing practices of consumer and business‐to‐business firms: how different are they?

Year: 2001

Type: article

Source: Journal of Business and Industrial Marketing

DOI: 10.1108/08858620110400223

Authors: Nicole E. Coviello, Roderick J. Brodie

Institutions: University of Calgary, University of Auckland

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2094992131

FWCI: 3.088

Cites: 38

Cited by: 162

Related to: 10