Work

Developing an Effective Customer Loyalty Program

Year: 2006

Type: article

Source: California Management Review

DOI: 10.2307/41166374

Author: Barry Berman

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2095113019

FWCI: 7.004

Cites: 18

Cited by: 238

Related to: 10