Work

The Role, Development, and Implementation of a Marketing Knowledge base as a Tool in the Enhancement and Assessment of Student Learning

Year: 2010

Type: article

Source: Marketing Education Review

DOI: 10.2753/mer1052-8008200301

Author: Joel R. Evans

Institution: Baruch College

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W2095407616

FWCI: 1.993

Cites: 17

Cited by: 7

Related to: 10