The Customer Is King. Enthroned or In Exile? An Analysis of the Level of Customer Focus in Leading Management Accounting Textbooks
Year: 2009
Type: article
Source: Accounting Education
Authors: Ken Bates, Mark Whittington
Institutions: Victoria University of Wellington, University of Aberdeen
Language: English
Subfield: Accounting
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2095486245
