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The role of social value creation in business model formulation at the bottom of the pyramid – Implications for MNEs?

Year: 2014

Type: article

Abstract: This paper presents an exploratory study of how social value creation and business models may be interrelated in the context of the bottom of the pyramid (BOP) business formation. We develop our analysis around five case studies of actual businesses set up in rural India by people in the BOP. We attempt to draw implications from the performance of the business models in the BOP for what MNE strategies of engagement with the BOP may learn from the processes we analysed.

Source: International Business Review

DOI: 10.1016/j.ibusrev.2013.12.004

Authors: Noemi Sinkovics, Rudolf R. Sinkovics, Mo Yamin

Institutions: University of Manchester, Lappeenranta-Lahti University of Technology

Language: English

Topic: Innovation and Socioeconomic Development

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: No poverty, Decent work and economic growth

Open Access status: hybrid

Estimated APC paid: $4,550