Work

From Niches to Riches: The Anatomy of the Long Tail

Year: 2018

Type: article

Abstract: The Internet marketplace allows companies to produce and sell a far wider range of products than ever before. This profoundly changes both consumer behavior and business strategy.

DOI: 10.1184/r1/6471422

Authors: Brynjolfsson, Erik, Hu, Yu Jeffrey, Smith, Michael

Institutions: National Bureau of Economic Research, Massachusetts Institute of Technology, Georgia Institute of Technology, Carnegie Mellon University

Language: English

Topic: Digital Platforms and Economics

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2096233795

FWCI: 24.78

Cites: 5

Cited by: 400

Related to: 10