Work

Consumer Preferences for Olive Oil in Tirana, Albania

Year: 2010

Type: article

Abstract: Increase in urban middle income consumers along with consolidation of the retail sector has created changes in olive oil consumption preferences in Albania. The objective of this study is to inform stakeholders in the olive oil industry about consumer preferences. A Conjoint Choice Experiment (CCE) was used to design the survey and latent class approach used to analyze the data. The results show a strong preference for domestic olive oil and small niche markets that cater to specific consumers. The study also shows a gap between preference and reality that needs to be addressed by the stakeholders in the olive oil industry.

Source: RePEc: Research Papers in Economics

DOI: 10.22004/ag.econ.93559

Authors: Chan-Halbrendt, Catherine, Zhllima, Edvin, Sisior, Gwendalyn, Imami, Drini, Leonetti, Luciano

Institutions: University of Hawaiʻi at Mānoa, University of Hawaii System

Language: English

Topic: Economic and Environmental Valuation

Subfield: Economics and Econometrics

Field: Economics, Econometrics and Finance

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2096485810

FWCI: 7.573

Cites: 32

Cited by: 55

Related to: 10