Group Creativity and Technology
Year: 1995
Type: article
Abstract: ABSTRACT Despite the popularity of brainstorming, research has shown that verbal brainstorming is not always effective in increasing group creativity. On the other hand, its electronic counterpart, electronic brainstorming, appears to produce much better results. Is technology the panacea for group idea generation? This paper first reviews the theory of group creativity and then examines the characteristics of electronic brainstorming that makes it more effective than verbal brainstorming. From the success of electronic brainstorming, it then argues that the use of technology might be the key to overcome the space and time constraints that are commonly faced by creativity groups.
Source: The Journal of Creative Behavior
Author: KENG L. SIAU
Institution: University of British Columbia
Language: English
Subfield: Social Psychology
Field: Psychology
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2096586274