Work

Marketing for Higher Education: A Relationship Marketing Approach

Year: 2008

Type: article

Study design: Observational Study

Source: Journal of Marketing for HIGHER EDUCATION

DOI: 10.1080/08841240802100188

Author: Øyvind Helgesen

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W2096675432

FWCI: 15.64

Cites: 116

Cited by: 227

Related to: 10