Consumers' identification and beyond: Attraction, reverence, and escapism in the evaluation of films
Year: 2010
Type: article
Source: Psychology and Marketing
DOI: 10.1002/mar.20359
Authors: Michela Addis, Morris B. Holbrook
Institutions: Roma Tre University, Columbia University
Language: English
Topic: Cinema and Media Studies
Subfield: Visual Arts and Performing Arts
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2097449001