Work

Multi-brand loyalty: when one brand is not enough

Year: 2014

Type: article

Source: Qualitative Market Research An International Journal

DOI: 10.1108/qmr-11-2012-0053

Author: Reto Felix

Institutions: The University of Texas System, The University of Texas Rio Grande Valley

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2098009337

FWCI: 6.412

Cites: 90

Cited by: 32

Related to: 10