Work

Trustmarks, Objective-Source Ratings, and Implied Investments in Advertising: Investigating Online Trust and the Context-Specific Nature of Internet Signals

Year: 2006

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1177/0092070304271004

Author: K. D. Aiken

Institution: Eastern Washington University

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2099115353

FWCI: 16.6

Cites: 61

Cited by: 287

Related to: 10